Description

Rare set of two Parisian advertising handles, designed to facilitate carrying packages in department stores in the early 20th century. Each handle consists of a strong printed cardboard cylinder and metal hooks for attaching the item to the strings of parcels. Réaumur Paris: named after a large store established on Rue Réaumur, an iconic shopping artery of Paris. La Belle Jardinière – 2,4,6 Rue du Pont Neuf, Paris: one of the most famous Parisian department stores, founded in 1824 and disappeared in 1972, a pioneer of modern signage. These advertising items have become highly sought after by collectors of advertising memorabilia and enthusiasts of Parisian commercial history. Period patina, readable inscriptions. Dimensions (each handle): approximately 13 cm long (5 in). Condition: wear consistent with age, oxidation of hooks, good display condition. ✨ Authentic pieces, rare testimonies of the history of Parisian commerce. Condition: Used: Item that has been used. Please consult the seller’s description for more details regarding any imperfections. Material: Cardboard, Paper.
Réf  :   #350156

Comments

Set of 2 vintage promotional handles – Réaumur & La Belle Jardinière, Paris

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Last update : 28/10/2025
39
77260 La-Ferté-sous-Jouarre
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Description

Rare set of two Parisian advertising handles, designed to facilitate carrying packages in department stores in the early 20th century. Each handle consists of a strong printed cardboard cylinder and metal hooks for attaching the item to the strings of parcels. Réaumur Paris: named after a large store established on Rue Réaumur, an iconic shopping artery of Paris. La Belle Jardinière – 2,4,6 Rue du Pont Neuf, Paris: one of the most famous Parisian department stores, founded in 1824 and disappeared in 1972, a pioneer of modern signage. These advertising items have become highly sought after by collectors of advertising memorabilia and enthusiasts of Parisian commercial history. Period patina, readable inscriptions. Dimensions (each handle): approximately 13 cm long (5 in). Condition: wear consistent with age, oxidation of hooks, good display condition. ✨ Authentic pieces, rare testimonies of the history of Parisian commerce. Condition: Used: Item that has been used. Please consult the seller’s description for more details regarding any imperfections. Material: Cardboard, Paper.
Réf  :   #350156

Comments

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Last seen:  2 months ago

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